About Spruce Crestpath
Spruce Crestpath was founded in 2017 by Marcus Hale after twelve years working inside organisations rather than advising them from the outside. Marcus spent the first half of his career in operational roles at a mid-sized logistics firm in the East Midlands, then moved into a strategy director position at a professional services group in Okazaki. He left that role in the spring of 2017 with a specific frustration: the consultants his employers had hired were technically competent but consistently disconnected from the reality of how decisions actually got made inside a business. He wanted to build something different.